Should you stage a property to let ?
Walking into an empty property can often be a cold experience; yes, you can get a good feel for a space, but honestly, who can accurately gauge whether a double bed will fit into a ‘double’ bedroom or not? Your tenants are not looking for an empty shell, they are looking for a property that they can make their home. They want to live in a clean and safe environment that they can make their own. It doesn’t matter if you are letting a property furnished or unfurnished, you should always stage a property to let, to maximise the potential rental and also to minimise void periods.
Why use home staging?
If tenants are looking at your un-staged property and a comparable but well presented one, they will choose the latter every time. It is estimated that a staged property will let over 50% faster - imagine reducing your void periods by that amount?
But what if my property is unfurnished?
Just because you are letting your property unfurnished, doesn’t mean that you should not be staging it for viewings, and that includes furniture. Staging companies will hire furniture and accessories that are hard wearing, to present your property in the best possible light. If you have a number of properties, many of our landlords have a garage of key pieces of furniture and accessories, which they take from one property to another. You don’t have to fully furnish your house, but ensure each room has a clear purpose. There is also a rising trend in pop-up furniture; this is flat-pack furniture made from cardboard, which is incredibly sturdy and can be dressed to perfection. From sofas, desks, beds and wardrobes, they are a great solution for your home staging needs.
Inside and out
Just as you would with a property for sale, you need to focus on all areas of your property, inside and out, starting with kerb appeal. The first impression a potential tenant will have of your property is when they arrive for a viewing, and you want them to be eager to get inside, rather than reluctant to open the door. If possible, place planters with colour flowers close to the entrance, refresh any paintwork and tidy up the garden.
The inviting exterior should be only the start of the journey as buyers venture inside; ensure all curtains and blinds are open, so as to flood the space with light. A neutral décor is preferred, and if your property is carpeted, these need to be in good condition, as should the furniture. Dress your sofa with luxurious and fun cushions, and maybe even a throw; bed linen should be white and the bathroom spotless, and that includes the grouting.
Keep all the work surfaces in the kitchen as clear as possible; if you have a dining table, set a couple of place settings, this will encourage your potential tenant to imagine themselves living there.
Should your property have outside space, again take the time to present it using low maintenance solutions. If the garden is all flagged, decorate with potted plants, shrubs and flowers, and maybe even a table and chair - again, these don’t have to stay, but will enhance the property and attract potential tenants.
Where to go from here?
If you would like more advice on how to stage your property to let, please contact a member of our lettings team.